Social Media Ad Copy Scoot! Cold Brew 2021

6/1/21 – Butterfly Lemonade Announcement

No Caffeine? No Problem.

We got you with our #butterflylemonade

It’s sweet, tart & wildly reminiscent of fair lemonade.

Fun fact: it’s color changing! Pop in-store anytime to see for yourself.

Don’t forget to return your @hartzlerdairy glass to the shop!

Content: Butterfly Lemonade Made in Hartzler Mini-Milk Bottle

Results (7 Days Post, Post) 167 Likes, 10 Comments, Uptick in-store sales

12.6%

5/30/21 – Veteran’s Day Discount

We want to thank Active Duty Soldiers, Veterans & their Families this

Memorial Day by giving Everyone $1 Off ALL Single-Serve Drinks.

Stop in for your Latte or Nitro Cold Brew & remember to thank & pay

respects to all Service Personnel. Whether it’s Past, Present or Future, we

thank You for Your Service!

Content: Nitro Pouring From Tap

Results (3 Days Post, Post) : 964 Views, 71 Likes, 2 Comments, Uptick in-

store special sales 6%

5/11/21 – WTF is Cold Brew Concentrate, Brand Education Post

WTF is Cold Brew Concentrate?

CBC is our house brewed espresso replacement. With its balanced body

and bold taste, all it takes to make the perfect latte is 3oz and some milk.

A dreamy, easy to make at home, two ingredient latte, you just can’t beat

it!

P.S. Also great for cocktails, milkshakes and smoothies!

P.S.S. Vegan friendly options available!Content: 3x CBC Bottles with Fisheye Lens

Results (5 Days Post, Post) : 120 Likes, Uptick in Bulk Sales 32%

5/6/21 – Mother’s Day Special

No gift for #mothersday ?

No problem – We got you covered!

Treat Mom to a Growler of Cold Brew OR Bullet of Concentrate this

weekend and receive a 𝔽𝕣𝕖𝕖 Rose Almond Latte!

Content: Fresh Roses Scene Surrounding the new Rose Almond Latte

Results (3 Days Post, Post) : 82 Likes, 1 Comment, Sold 50 special Lattes (

Sales Up 58% from 2020 )

Leave a comment